China Leather luggage luxury consumption crowd is expansion

May 18, 2012

How to promote Chinese consumers currently speeding expansive luxury consumer market?The brand business is undoubtedly a priceless problem.The sale of luxury goods in China the main consumer groups in other countries with market consumer groups in different typical.

China Europe International Business School in the luxury brand research associate professor Charles de Brabant points out, “many international famous brand to Chinese consumers shopping motivation is not enough to understand.”He added, “the brand they often joked that ‘the guests with us is not the same, they are in a nouveau riche, worth billions of dollars.’In fact, in the Rolex, black sunglasses and high-performance Porsche behind has a simple story.

At present the sale of luxury goods in China the main consumer groups with different in other countries

The purchasing power is the dress casually, sport shirt with dark blue trousers in simple clip bag, still look Township gas at the age of 40 middle-aged men.

David Stewart is a Shanghai consumer research company Jie of international trade limited company one of the shareholders.He points out, the Chinese luxury goods sales in the major consumer groups in other countries with market consumer groups in different typical.”Chinese luxury consumers than in other parts of the world like to dress more young.Some of them are very rich, not working without, the assets of the source is unknown.”

“The Chinese Market Research Report” pointed out, this year is expected to luxury goods consumption will exceed 9000000000 dollar, than in 2009 increased more than 20%.Investigators said the industry, China’s luxury consumption mainly consists of several core consumer groups, like panic buying designer bags office lady, also wearing a Paul shirt has to satisfy the mistress of the entrepreneur.

According to the report, the fastest growth is Chinese white-collar gens.Most of them are 80, generally not more than 2700 yuan monthly salary, they still save money on food and expenses, use the savings to buy one or two name brand handbags.”The Chinese Market Research Analyst Ben Cavender expects”, the consumer groups will continue to expand, finally will occupy the entire Chinese consumption market of the luxury 60%-70%.

The super-rich is another class with this different luxury consumer groups.According to the Hu Run report, light in the Chinese mainland, worth billions of dollars of the rich value of more than 55000 people.”These ultra-high net worth of people are about 44 years old and middle-aged men, among them more than 15% people live in Beijing.They have their own company, the main income is derived from the number of real estate and investment income.”If further extending these ultra-high net worth population range of words, a multimillionaire in China there are more than 875000 people (including the previously mentioned 55000 billionaire billionaire).

Don’t judge people by outward appearance, this will underestimate the Chinese consumer

Shanghai Times Square luxury sales manager Cathy Hau told you don’t judge people by outward appearance, this will underestimate the Chinese consumer.The purchasing power is the dress casually, sport shirt with dark blue trousers in simple clip bag, still look Township gas at the age of 40 middle-aged men.She explains, “the field boss have a special dress.Some of them are the Shanxi coal mine, some are businessmen.”

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Chinese box package of enterprise “find a sugar daddy” has been difficult to continue

May 18, 2012

In this year’s “3 15 period, Shineway, Kumho Tire, such as a large number of evil phenomenon netqin get exposure, the order of the market economy the progress of a specification and purification.But make a holiday peddle false phenomenon to still be banned repeatedly more than, luggage enterprise will undoubtedly become a fake disaster, society “make a holiday” voice is also growing, many before relying on “draw near famous brand” the manufacture and sale of fake brands in the small luggage manufacturers time into crossroads, industry reshuffle is represent the general trend.

The data shows, China luggage has accounted for over 70% of the global share, this luggage products annual sales is to break through 500000000000 Yuan, but high-grade leather luggage market has been in France, Italy, Britain and other well-known brand monopoly, LV, GUCCI, Burberry almost become synonymous with brand-name bags.Some domestic luggage enterprise although in recent years are also actively to establish brand, and gradually develop and mature, but most manufacturers are still remain in the simple “near the major suit” stage, nowadays some visionary bags enterprises to do their own brand, promotion and packaging, but suffer from lack of funds, talents and opportunities at the same time “, near the major suit” huge profits temptation, and let them try to stop but cannot.In 3.15 after China luggage manufacturers, especially by making and selling fake medium and small businesses were hit, “near the major suit” road is dead, but the independent brand of influence is too weak, many small and medium luggage manufacturers once I decide on what path to follow.

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China Dongguan international handbags come on stage ceremoniously

May 17, 2012

Leading the global trend of information service provider WGSN, at the beginning of the year published global fashion retail industry in the future ten years development report, one of the results showed that people on the handbag, belt, leather accessories and other accessories demand has exceeded the clothing.China as the world’s major exports of goods, with complete and advanced production equipment to meet the growing needs of the handbag.In addition, because information is developed and the popularity of the Internet, in recent years domestic designers to broaden the international field of vision, handbag design become more mature, almost comparable to well-known international brands, has attracted more and more overseas buyers to come to procurement in china.

The Eleventh China Dongguan International Exhibition of shoes – Shoes Handbags Exhibition – Exhibition in 2010 May 4-6 day in Dongguan Houjie Guangdong Modern International Exhibition center.According to the last show of Buyer Mode survey, there are more than one in three buyers need to buy shoes and handbags.Therefore, a station type of high-end shoes bag sourcing platform just to meet their needs.China Dongguan international footwear exhibition? Shoetec has been successfully held ten sessions, exhibitors and buyers get the recognition and affirmation.With the last ten of the success of the experience, the exhibition will gain another victory, adding Handbags Exhibition, exhibition season the latest fashion styles of fashion bags, evening bag, handbag, small leather.

One of the organizers of the Dusseldorf Exhibition (China) Co., Ltd. is the world famous shoes GDS organizers, with global buyers of resources, helps to invite international buyers.Coupled with the show over the years has successfully invited many famous international brands to show to negotiate procurement, more show additional Handbags Exhibition lays good foundation.The organizers will continue through various channels to invite buyers at home and abroad, including advertising, transportation hub, large signs important overseas publicity, telephone call, e-mail, electronic newspaper, fax, and focus on inviting department stores, chain stores, wholesalers and traders, to help exhibitors to seek business opportunities.

In addition, during the exhibition, exhibitors can through on-site professional models show, deduce the latest design of shoes and handbags, but also to the shoe bag display gallery shows its high quality products, to bring the most cutting-edge fashion experience of participants.Neighboring Dongguan workshop is bristly, buyers in the procurement to negotiate more, more can also visit the factory, a very convenient.To fashion as the focus, to high-end handbags, shoes as lead procurement platform, enterprises have to is a unique exhibition support, and have been reserved booth, especially in Guangdong and Hongkong enterprises the most enthusiastically.

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The United States of America Asia Association reports that the Chinese foreign direct investment will soar

May 16, 2012

A report said, China’s overseas direct investment is in one round grow exponentially starting point, to 2020, Chinese enterprises will be in the world to accumulate $1 to $2 of assets.

However, by the Asian American Journalists Association (Asia Society) published the main concern of Chinese investment in the United States report said, political confrontation mentality, especially the United States Congress confrontation mentality, may to American investment produces a “chilling effect”.

Report said, China to the United States in the present year investment have double the growth, if the United States does not use the future will usher in a large number of Chinese investment, will benefit the United States economy and job market.

By the end of 2009, China overseas direct investment stock totaling about $230000000000, and Denmark, slightly higher than that of Taiwan.

Although it is difficult to get accurate data, but the Chinese purchase of the United States of America short-term financial assets (mainly government bonds and other securities) has more than $1, far more than the direct investment.

China Overseas Direct Investment in the past 10 years began to take off, its motivation is the main access to resources, and it is necessary to effective use of the huge cash reserves, the reserve is through the export and domestic market profits accumulated.

China has been in the United States 50 states in 35 states have a business site, in which the investment is the most concentrated in Texas, New York and Virginia.In value terms, the largest investment categories are industrial machinery.

But on the whole, China remains a relatively small investors to beauty.In this respect, the global second big economy only with New Zealand and Austria quite.

The report said, many Americans mistakenly believe, of government in China’s economy plays a heavyweight role means Chinese investment in the United States, on the main driving factors are political maneuverings, rather than the profit motive.

But the authors wing big Nie (Daniel Rosen) and He Enman (Thilo Hanemann) points out, also need to remind the Chinese aspect is, China’s opaque political system in the United States, for the construction of trust is an obstacle.News of the total 2 pages, the page first 12

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The Western or the introduction of leather and other seven major professional market

May 15, 2012

Reporter yesterday from the Banan district was informed that, in order to carry out the spirit of the eight plenary session of the three Committee, Banan district to build a logistics center in the “12th Five-Year Plan in Banan province” target, Chaotianmen clothing wholesale market, the Ma Jiayan building materials market is expected to garrison Banan South peng.

Banan hair changes appoint director Liang Ting disclosed, Banan district is the introduction of brewing removal consultations long already three old wholesale market – Chaotianmen clothing wholesale market, property, wood, leather, plastic motorcycle seven large-scale professional market, as well as the Ma Jiayan building materials market.Chaotianmen market current situation is better, once moved to remote Banan, there would not be a loss of customers?Liang Ting expresses, Banan planning and construction of logistics specialty channel, city road, Southeast of city railway link, will cross the road logistics base.At the same time, Babin road around the Spring Festival this year can be achieved with Nanbin road is completed, connecting the South Bank of the district back to Longwan with Banan District Dragon Island Bay of the south branch the first half of next year be open to traffic, connecting the tea garden and South Peng East Avenue in 2012 opened up, plus the 2012 opening of the light rail line three, at the appointed time, people from the Monument for Liberation, just 30 to 40 minutes to arrive a few large wholesale market.

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Dongguan businessmen

May 14, 2012

In addition, loan characteristics, Wenzhou and Dongguan are very different. “More often, we are in the habit to borrow money from family and friends surrounding a good friend. To borrow some money, and then snowball. And not aggressive.” The Wando provider Liu said, “This is a very conservative approach , but also reflects the the Dongguan businessmen afraid of death, wanted stability characteristics. ”

Liu, Dongguan Financial Oasis “said France is not worthy of the name, and this is the individuality of the Dongguan businessman. If the long cycle and the amount of worry about not starting, the Dongguan businessmen will not come to borrow money. This is also why Dongguan Bank reasons for the low count in the country for doubtful and bad debts.

Microcredit operation of the company, for example, the same in less than six months, Zhejiang, small loan companies money for an emergency situation, Dongguan, small loan company has not been strapped for cash situation. Comprehensive Dongguan microcredit lending and borrowing characteristics, summarized in one word, that is “cautious”. A well-informed, told reporters that due caution in Dongguan microcredit borrowers to bank borrowings, the threshold is not much difference in the lending preferences, tend to consider the safety of small loan companies in Dongguan money more is to lend a Dongguan Ji businessman.

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Chongqing ‘s largest small commodity wholesale market opened

May 13, 2012

Chongqing city is the largest small commodity wholesale market – Chongqing international commodity wholesale city grand opening yesterday, marking the Chaotianmen traditional shopping software and hardware upgrades started. New Chongqing international small commodity wholesale city, is located in the Monument for Liberation even small word original million apparel shopping malls, is the city of Chongqing and Yuzhong district government focused on creating the air door31wholesale trading zone. The market according to the Yiwu international commodity city model building. A total of eight floors of shopping malls, respectively engaged in jewelry, bags, home textiles, cloth, socks, underwear, watches, handicrafts and other various types of small commodities wholesale and retail. Market luxury decoration, the atrium, escalators and vertical lifting goods ladder, to meet customer shopping, to have a rest. Chaotianmen as a traditional shopping software and hardware upgrades benchmark market, new Chongqing international small commodity wholesale city is Chaotianmen future commercial development of the mainstream pattern, Yuzhong district government said, after constantly build, Chaotianmen market that surging crowds, lower management level, management is confused, look for the shop convenient situation will become history.

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Forum guests

May 11, 2012

Open blue ocean to manufacturing customers compete for customers

With its competitors fight badly beaten, as another way to look for unexplored markets, forum guests, Chinese Academy of Sciences Graduate School School of Management Professor Han dished out the “blue ocean strategy to compete for customers with manufacturing clients”. Non-liang will also competitiveness knives before, the traditional strategy of the Red Sea in the face of opponents, compete for limited and established position, which is an endless commercial war to destroy competitors and your company. This is like playing chess, eating all the pieces in order to win, but their pieces also depleted. But if we can find a blue? “Subdue the enemy, not war”, with a complete industry, without prejudice to enable your company to control a healthy industry.

Professor Han think we should give up the traditional idea, not to compete in the established boundaries of the industrial era, every enterprise has to protect the sense of their competitive advantage, but if everybody else in the attack, but you only in defense, then you have failed. “

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In the face of the crisis of Economics

May 10, 2012

A wealth of the country depends on the development of hypostatic economy. Hypostatic economy is a national foundation, if the entity economy is not solid, or hollow, just rely on virtual economic or financial derivative products is the problem sooner or later.

During the crisis can make normal development belongs to the “weak” type of compulsory elimination, strong enterprises to merger and reorganization, to strengthen management, exercise, not afraid of sacrifice, the courage to forge ahead of the enterprise culture

Can’t deny foreign trade on China’s economic development a major role, but based on our country with a vast territory, the domestic market our basic national conditions, we also should not ignore the demand on China’s economic development role

Since a period, national income allocation is too to national finance income and industrial enterprises, especially state-owned enterprises profit transfer, although the income of urban and rural dweller also is in growth, but the income amplitude is far less than the first two

Mild inflation brought inconvenience can be offset by the positive results of economic development, the high employment rate, income will be increased, the government will be relatively active economic development have two kinds of power, one is consumption, another is investment to promote, market economy countries are almost always stimulating consumption.

To start the domestic demand, we should not only protect the growth rate of GDP, also want to pay attention to the content of GDP and quality. News of the total 9 pages, the page first123456789

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Wenzhou luggage for” country the name base”

May 10, 2012

Years later, as the “Wenzhou luggage industry association preparatory group” one of the principal person in charge of the Shiga date has been busy, from the beginning of October last year up to now nearly half a year, he visited the Wenzhou more than 10large luggage factory. In his view, the industry nearly 230 enterprises, created about 2000000000 yuan output value, compared to Wenzhou electrical industry, there are some small, but because the luggage is like shoes as end products, development space is relatively large.

He says” now they are extraordinary, for Chinese goods production base, if can take, then it will be possible to give the Wenzhou leather industry bring enormous opportunities, but there are Jiaxing Pinghu, Fujian Quanzhou, Hebei ditch, also in competition, consider repeatedly, we organize business Baotuan for China ‘ goods production base, we rely on the power of ‘ take this country the name signs. At the same time in the current financial crisis, establish industry association Baotuan heating also represent the general trend.”

Financial storm” blow up” industry enterprises

The current financial crisis makes Wenzhou a lot of traditional industry suffered winter, in this round of turmoil, Wenzhou luggage industry has also encountered a hitherto unknown dilemma, because the majority of luggage company is a foreign trade dependence degree of very high company, so to come unexpectedly international economic cold winter, many orders of enterprises began to fall sharply.

” The original orders can be received in June, now can only meet the April production.” A few days ago, Ouhai Kai in luggage chairman Chen Zuoren said, because foreign market considerably atrophic, they all put the market focus to home, ready at home looking for the new growth point in the market, such as wedding etiquette market, open up luggage promotion channels. At the same time, in the market development period, Chen Zuoren is not worried about the product orders dropped, is more of a peer may generate vicious price competition. He was also, a common industry organizations to coordinate the development of the industry the necessity.

Last October, a retired he date received an invitation from Chen Zuoren, Wenzhou city has become the luggage industry association to build one. In his a report to the Wenzhou Municipal Economic and Trade Commission documents, have such a few words:” the industry has failed to establish their own Municipal Industry Association, restricting enterprise exchanges and coordination. Especially in the current, a sweeping global financial crisis to our industry brought huge impact, enterprises ‘ fight the enemy separately ‘ lack of necessary communication and exchange, is not conducive to the overall industry casts off predicament, but also greatly affected the development of whole industry future.”

In the effort, set up the Municipal Association of ideas by industry many enterprises support. For that matter, the Wenzhou Municipal Economic and Trade Commission the relevant responsible person also repeatedly to the enterprise inspects survey, found the luggage industry ‘s tremendous development potential, ultimately decided to support the luggage industry association set up.

A number of regional competition in goods production base

” If you use Lenovo notebook computer, give them the satchel maybe is our enterprise production.” Just a few days ago in Wenzhou City Economic and Trade Commission of an enterprise inspection activities, Chen Zuoren said,” they are now exported products is in the majority with their own brand,70% of own-brand products”, three into the OEM are well-known domestic luggage enterprise, shortly before the well-known domestic production enterprises DAPAI backpack luggage had to look for them, requires the cooperation for their oem.

But like Kay in bags so on the scale of the enterprise, in Wenzhou or in the luggage industry can be counted on one’s fingers. According to incomplete statistics, Wenzhou luggage industry has nearly230 enterprises, most enterprises are self-employed and small workshops, on the scale of the enterprise is less than 1/5. If the fight against other domestic luggage industry competition, the strength of weak Wenzhou luggage enterprise, is still a problem urgently to be solved together, became everybody’s consensus. In May last year industry conference, let Wenzhou luggage enterprise also stimulated not small.

Last year in May, in Jiaxing Pinghu holds ” seminar of mode of development of leather industry base”, Pinghu claims to have worked with Guangzhou Shiling Hebei Baigou luggage, signed strategic development agreement, henceforth three will be combined to create characteristics bags industry base, to realize the regional headquarters of the economic advantage complementary, win-win cooperation. This is still seeking greater development of the luggage Wenzhou enterprises is undoubtedly a great stimulus.

” Hebei Baigou luggage industry one or two years make a spurt of progress, which made us feel incredible.” Chen Zuoren said, for industrial base to apply for a job, we are in carry out, a pressing matter of the moment is to set up the Municipal Industry Association, and in the next stage to actively apply for Chinese goods production base.

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